Marketing
Call Evaluation Form
This Call Evaluation form can be used to evaluate and coach team members on effective scheduling and a positive patient experience
Copyright and Trademark Infringement
Brief compliance guidelines to consider for your practice website and promoting your practice online.
Dental Practice Marketing and Advertising 101
Marketing and advertising are critical for a dental practice to establish itself successfully and to maintain practice goals. This article describes different methods of marketing and advertising, summarizes how the Dental Practice Act, CDA Code of Ethics, HIPAA and federal communication laws impact a dental practice’s marketing and advertising efforts and includes a Q&A.
Effective External Marketing Strategies Checklist
Consider this checklist a comprehensive overview of areas and tactics to consider when creating your practice’s external marketing plan.
Office Environment Evaluation Form
Use this form on a quarterly basis to evaluate the appearance of your practice.
Online Review Generation Best Practices
Best practices to manage online reviews and social media accounts.
Patient Testimonials
This checklist provides an outline of the steps to take when collecting patient testimonials and conducting patient surveys.
Provider Biography Template
Template for writing a Provider Biography that can be used to market the practice or introduce a new provider.
Sample Patient Photograph Authorization Form
Form to gain consent when using patient photos in your practice marketing materials.
Sample Patient Testimonial Authorization Form
Use this form to obtain a patient’s written permission to display a testimonial and/or use the testimonial for future marketing efforts.
Social Media Marketing for Your Practice
Suggestions on Marketing your Dental Practice through social media.
Use Caution with Patient Referral, Loyalty Programs
Recommendations for dentists participating in patient loyalty programs; to ensure compliance with legal guidelines and CDA ethical standards.