“The Dark Side of Dentistry…” and “How to Keep a Patient for 25 Years…”

Dr. Kyle Stanley: The Dark Side of Dentistry: Mental Wellness and Personal Growth for the Dental Team Dentistry is ranked internationally as one of the best jobs in the world but also comes with one of the top suicide rates of any profession!

Dr. Stanley will discuss this taboo topic in relation to stress from highly demanding patients, clinical revisions, and many other factors making for a stressful life for dental professionals. We will examine aspects of predictable clinical dentistry, practice management, and research-proven stress reduction techniques that allow dentists to be more successful in their clinical practices and live a more balanced life. By examining this topic, we can help many of our colleagues struggling with mental health issues related to this profession that we love.

Learning Objectives:

1. Introduce this taboo topic and how it relates to dentistry
2. Identify stress topics in most dentists’ lives
3. Give research-proven ways to reduce stress both clinically and in your personal life

Dr. Letran: How to Keep a Patient for 25 Years: Growing and Keeping Patients in Any Economy In modern business, a patient is bombarded with thousands of marketing messages per day. CEO dentists must understand business metrics, follow carefully planned and intentional marketing strategies, and have the courage to position themselves as authority providing exceptional services.

In this fast-paced, interactive, and action-packed presentation, Dr. Emily Letran will share strategies to market and manage the business, getting the team to understand the business philosophy, implementing marketing systems, and turning the patients into raving fans.

Learning Objectives:

1. Understanding the touchpoints in customer service
2. Analysis of marketing metrics
3. Utilizing multiple platforms to create influence and positioning

Registration begins at 8am. Dr. Letran will lecture 9:30am-11:00am Dr. Stanley will lecture 12:30pm-4:30pm.

Dr. Kyle Stanley; Dr. Emily Letran